Media Research and Planning

Link to Facebook Group:

http://www.facebook.com/home.php?sk=group_113330418746997&ap=1

Whats The Point In Trailers?

The reason behind trailers would be so that, insitituinons can find away or grabbing their target auidences attention through them and can market their film as such to a wider audience. The effects used in these trailers grasp your attention and make you want to find out what the intial films going to be about. Trailers are much like cliff hangers which have been put into smaller content in order for you to feel like you must go and see this film.

Me being someone who watches films on a regular basis can say thaty the trailers grasp the audiences attiontion in clever ways by putting some spoliers from the actual films them self which are generally the best parts of the film. The dramatic sound effects and Mise en scene throughout the trailers give off a sensation which makes you want to go out as soon as possilbe to watch these films.


Conventions Of Trailers

Lighting - The lighting in which we used for the horror trailer tied in with the conventions of a horror trailer because we shots some clips in dark rooms to give off an eire effect. It also engulfed the victim in darkness which disabled their sight and gave the killer an upper hand for the attack the same way this would of been used in other horror trailers.

Colour - Colour was used effectively also because we stuck to the plain walls with jsut a single shade of colour so that it didnt give off any confusing significance towards the audience which guided them away from the overall thought that it was a horro trailer. These plain walls were also easy to edit and darken when it came down to the effects.

Symbols - The knife was a symbol as well because it is long and sharp this was a phallic symbol which signified power, which the lead to killer once again having an upper hand over the victims which he would soon kill. There was a lot of black clothing used in the trailer which represents darkenss creating that feelling of fatigue, where you dont know what kind of position you are in and that anything could happen at that specific moment.

Information - The information give to the audience thtought the trailer was linked if he looked at the signs the phone call at teh start. Linked with the killers past and how he changed through time showing some clips of back when he was a small child.

Mise en Scene - Within the shots we took into consideration everything within the shot having to connect with one another, the reason for this being so that our target audience could gain a clear understading of the overall plot otherwise it would have been difficult to follow along.

Themes - The themes which we chose as a group


Actors (playing characters)

The actors which ended up starring in the actual trailer...

Jordan - playing himself: He had that look which made him look innocent but at the same time lethal prove at the end

Miles - playing Jordan's Dad / Killer: Im the antagonist and being the taller one out of the group made sense for me to play the role of the dad character and killer

Sami - Jordan's Friend (Victim): Sami had a key skill in playing the vulnerable which we took in as a group and used effectivley

Robert - Jordan's Friend (Victim): Robert was good at acting and we need some extra victims in the trailer so we decided to take him in as well.



Why the choice of effects?

We chose the effects that we did for the trailer because we strongly believed that these type of effects would help add to the horror genre of the film. For example, the running blood effect that was joint with the text, blur effects and the constant flashing this type of effect would make the victim feel disorientated it would also make them feel as if they could not escape.

Research into trailers

Our group had done a vst amount of research so when it came to doing our actual trailer we were prepared to include certain convetions that other trailers had featured. Looking at trailers as such we saw that a lot of trainstions were made to build up the dramatic feel towards the end. The connections betwen the horror trailers showed that as the reailer went on the tempo gradually sped up. This could then link back to a heartbeat and when a killers closing in you heartbeats pounds faster and faster. Transitions were made to make things look out as if things were happening too fast for the human eye to catch up. Again linking back to the victim the transtions could then symbolise blinking and every transtion made is the victim itself within the trailer taking a blink and each blink draws the killer closer and closer.

The genral sounds for these trailers would be that of whispering this is deliberatly done so that you can gain a clear view of that in the trailer the people are whispering so that they done get caught as they are aware that they are in danger.
Screaming is the most common trend has it displays signs of being frightend and scared because something traumatic is about to heppen to them, slashing sounds are added addtitionally to this so that you know that something is coming and you are ready to breace youself for that moment even though within these trailers there genrally a pause so that in the end you are not prepared.

Todorov Plot


The whole idea of the trailer having a Todorov plot would be so that there are different stages in this horror trailer. At the beginning there is a State Of Equilibrium we achieved this in the trailer by showing my past experiences in my childhood life where in the trailer I was bullied.The Disequilibrium starts when a call is received by me (playing Jordan’s dad / killer) and then the first killing is made when Robert is trapped in a small room and is killed off first, this the leads onto where the Protagonist Notices Disequilibrium where in this case it is Jordan being aware of Roberts death and later on other characters.After that is where the Protagonist Attempts to Repair the Disequilibrium this is then where Jordan attempts to go up against his father; me being the killer as well and tries to kill me. Then lastly comes the New Equilibrium this is the point where Jordan walks off from him think that I am defeated and he is the only one that remains not knowing that I am still alive.

Props

The props which my group and I used for our horror trailer included..

White mask - This mask was used to hide identity so that the victimcs of the killer didnt know who was killing them as the killers face was not revealed. This adds an effect towards the audeince that would make them want to go and see he film it it were in the cinemas because they would want to find out who is doing all of these killings. The fact that the mask kept one facial expression you could not see the type of emotions which the killer was not shown from the killer behind the mask.

Knife - We used a knife in the trailer to act as the muredrous weapon that would be used in order to help with all of he killings, as I picekd it up in the trailer it already had blood on it as if I had already used it for some previous killings. Even though the knife was shown in the trailer we didnt use it for any of the killings and I admit this is wear we had an error. I think that we didnt end up using it because it was a real knife and to of made it look realistic it would have been a dangerous weapon to use.

Black Hoody - The black hoody was also used to cover up identitity so that the majority of the killers body was hidden so that it did not give off a clear view of how I, me being the killer was potrtaited. Being completly different to the my character when hes out of the killing identity. The reasonn behind the hoody being black is because that represents my character being bad/evil, scheming and conniving.

Target Audience

Tennagers - The target audience for our trailers would teenagers that around the ages of fifteen and above because thats the age rating that we put on the trailer and the majority of teenagers would watch this trailer as us being teenagers ourselves feel like they can relate to it in the same way due to the characters that are involved in the trailer.

Music Choices

The only music which we used in our trailer was the 'Sick Puppies - Going Down' song, some of the audience feedbak which we gathered said that they felt the music was slightly a bit to emosih and they did not think it was apporiate as they heard swearing in the song. We used this song because the tone of the music is very loud and sounds as it is very violent which overall links to the drink blooding effects and transition used in the trailer.

Shots List

Tracking Shot - A tracking shot was used when Sami was running away from me (the killer) and He ran through the lounge and into a room which the camera followed. This shot was used to show fear, with him running away being a coward.

High Angle Shot - A high angle shot was used when the younger version of myself in the trailer was being chased down the staris by the bullies towards the beginning, this shows that he is becoming inferior ashes is clearly out numbered, as well as being used when I was walking up the stairs this has an opposite effect where im becoming superior as I have grown older.

Low Angle Shot - This was show at the end of the trailer when jordan (playing as the son walks off after the battle) and I have had a fight and he walks off and I say 'S-s-s-son! Come back!..' This then shows tat I am now inferior towards jordan, me being on the floor an him walking off.

Close Up Shot - We had many close up shots so that facial expressions were shown throughout the trailer and the audience could communicate with this through the emotional times. This also displayed a detail image of what is within the shot at the time.

QUESTIONNAIRE

.Do you like our choice of music in our trailer?

.Were there any parts you found scary in our trailer?

.Was the editing in our film trailer up to a considerable standard?

.Explain what we could have improved on?

.Would you pay to go and see this film if it viewed in the cinemas?

.Do you think the story line for the trailer is good?

.Do you like the name of the film trailer?

.What did you like the most about the film trailer?