Media Research and Planning

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Whats The Point In Trailers?

The reason behind trailers would be so that, insitituinons can find away or grabbing their target auidences attention through them and can market their film as such to a wider audience. The effects used in these trailers grasp your attention and make you want to find out what the intial films going to be about. Trailers are much like cliff hangers which have been put into smaller content in order for you to feel like you must go and see this film.

Me being someone who watches films on a regular basis can say thaty the trailers grasp the audiences attiontion in clever ways by putting some spoliers from the actual films them self which are generally the best parts of the film. The dramatic sound effects and Mise en scene throughout the trailers give off a sensation which makes you want to go out as soon as possilbe to watch these films.


Conventions Of Trailers

Lighting - The lighting in which we used for the horror trailer tied in with the conventions of a horror trailer because we shots some clips in dark rooms to give off an eire effect. It also engulfed the victim in darkness which disabled their sight and gave the killer an upper hand for the attack the same way this would of been used in other horror trailers.

Colour - Colour was used effectively also because we stuck to the plain walls with jsut a single shade of colour so that it didnt give off any confusing significance towards the audience which guided them away from the overall thought that it was a horro trailer. These plain walls were also easy to edit and darken when it came down to the effects.

Symbols - The knife was a symbol as well because it is long and sharp this was a phallic symbol which signified power, which the lead to killer once again having an upper hand over the victims which he would soon kill. There was a lot of black clothing used in the trailer which represents darkenss creating that feelling of fatigue, where you dont know what kind of position you are in and that anything could happen at that specific moment.

Information - The information give to the audience thtought the trailer was linked if he looked at the signs the phone call at teh start. Linked with the killers past and how he changed through time showing some clips of back when he was a small child.

Mise en Scene - Within the shots we took into consideration everything within the shot having to connect with one another, the reason for this being so that our target audience could gain a clear understading of the overall plot otherwise it would have been difficult to follow along.

Themes - The themes which we chose as a group


Actors (playing characters)

The actors which ended up starring in the actual trailer...

Jordan - playing himself: He had that look which made him look innocent but at the same time lethal prove at the end

Miles - playing Jordan's Dad / Killer: Im the antagonist and being the taller one out of the group made sense for me to play the role of the dad character and killer

Sami - Jordan's Friend (Victim): Sami had a key skill in playing the vulnerable which we took in as a group and used effectivley

Robert - Jordan's Friend (Victim): Robert was good at acting and we need some extra victims in the trailer so we decided to take him in as well.



Why the choice of effects?

We chose the effects that we did for the trailer because we strongly believed that these type of effects would help add to the horror genre of the film. For example, the running blood effect that was joint with the text, blur effects and the constant flashing this type of effect would make the victim feel disorientated it would also make them feel as if they could not escape.

Research into trailers

Our group had done a vst amount of research so when it came to doing our actual trailer we were prepared to include certain convetions that other trailers had featured. Looking at trailers as such we saw that a lot of trainstions were made to build up the dramatic feel towards the end. The connections betwen the horror trailers showed that as the reailer went on the tempo gradually sped up. This could then link back to a heartbeat and when a killers closing in you heartbeats pounds faster and faster. Transitions were made to make things look out as if things were happening too fast for the human eye to catch up. Again linking back to the victim the transtions could then symbolise blinking and every transtion made is the victim itself within the trailer taking a blink and each blink draws the killer closer and closer.

The genral sounds for these trailers would be that of whispering this is deliberatly done so that you can gain a clear view of that in the trailer the people are whispering so that they done get caught as they are aware that they are in danger.
Screaming is the most common trend has it displays signs of being frightend and scared because something traumatic is about to heppen to them, slashing sounds are added addtitionally to this so that you know that something is coming and you are ready to breace youself for that moment even though within these trailers there genrally a pause so that in the end you are not prepared.

Todorov Plot


The whole idea of the trailer having a Todorov plot would be so that there are different stages in this horror trailer. At the beginning there is a State Of Equilibrium we achieved this in the trailer by showing my past experiences in my childhood life where in the trailer I was bullied.The Disequilibrium starts when a call is received by me (playing Jordan’s dad / killer) and then the first killing is made when Robert is trapped in a small room and is killed off first, this the leads onto where the Protagonist Notices Disequilibrium where in this case it is Jordan being aware of Roberts death and later on other characters.After that is where the Protagonist Attempts to Repair the Disequilibrium this is then where Jordan attempts to go up against his father; me being the killer as well and tries to kill me. Then lastly comes the New Equilibrium this is the point where Jordan walks off from him think that I am defeated and he is the only one that remains not knowing that I am still alive.